Your real estate signs are important. They are a potential buyer’s first impression of you. That’s why we’ve compiled a list of the top trends agents are using to get ahead of the game using their real estate signs. These five tips and tricks will help you make the most out of your real estate signs. Remember, you have to have them anyway, so why not punch them up a bit!?
5. Include a full-color photograph of yourself
In this shaky market, buyers want to feel comfortable with an agent they trust. Including a photograph of yourself on your real estate sign makes people feel more of a personal connection to you. People like to be able to picture who they’re dealing with. Plus, if you know a lot of people in your town, a photo can help people recognize you. It’s a great way to make your real estate signs – and you – more accessible and approachable! Plus, we never charge extra for printing photos or graphics on your custom signs.
4. Choose an uncommon size for your real estate signs
Most sign companies have the four most typical frame sizes available for real estate signs. But we offer two distinctive real estate sign frames that will help you stand out. While 2’x3’ is a popular frame size, we offer frames that are three feet tall and two feet wide. Vertical signs such as this are extremely atypical in the real estate world. Most are horizontal. So while your competitors’ signs are barely off the ground, you can make yours tall and noticeable.
We also offer a frame that holds your sign by the bottom, whereas typical frames hold your sign from the top. This enables you to create a custom sign in any shape you desire. Be as eye-catching as you want!
3. Focus on your name
Traditionally, real estate signs focus on the big-name company an agent works for. But in today’s economy, people are less trusting of those well-known companies and more willing to put their home in the hands of a person they can get to know. Make your name the biggest component of your real estate signs so that potential buyers know they are putting their trust in YOU and not some company they know nothing about.
2. Advertising on your sign
Everyone can use a little extra money these days. Recently, agents have realized that their real estate signs are viewed by hundreds or thousands of people and that they can take advantage of that. They’ve been putting ads ON their real estate signs. Think about a local hardware store in your town. Who are they trying to advertise to? New homeowners and people fixing up a house they’re trying to sell. Anyone who looks at real estate signs is their audience! Contact that local shop and tell them you’re willing to print their website on your signs for a small fee. It will benefit you both!
1. QR codes
If you’ve been to TheSignChef.com before, you know we’re just crazy about QR (quality response) codes. They are little barcode-like graphics that, when photographed by a smartphone, automatically take the user to the encoded website. QR codes are becoming extremely popular for use on real estate signs as they allow agents to direct potential buyers to a website featuring interior pictures or virtual tours of the house for sale. If you like the idea of number two above, try linking the QR code to the business your sign is advertising. You can also easily generate a QR code at TheSignChef.com – FREE!
Please let us know if you have any new real estate sign trends we might be interested in. You can contact us from 9am to 9pm seven days a week!